focus on
football

For several years at AGF, I have led an extensive digitalization initiative, particularly within the B2C business.

These are experiences that can be scaled and applied across other audience-based businesses and, of course, within football clubs.

curiosity about the business

The work begins with a curiosity about the company’s overall strategy: how do digitalization and commercialization support the business as a whole?

From there, it’s essentially about developing a roadmap with initiatives and objectives that, over time, create real value for the business.