experiences & sport
turn your fans into business
the commercial architect for football clubs.
most clubs know what their data is worth. the hard part is turning it into a concrete commercial plan, and getting it carried out.
we have done it at agf, and we can do it with you. we are the link that translates your commercial strategy into a roadmap that can be carried out.
it drives growth in attendance, subscriptions and merchandise, and lays the groundwork for new revenue streams.
01
commercial strategy
from brand to tickets and subscribers
we work with the whole customer journey, from content and ticketing strategy through the stadium experience to what matters most, the conversion from ticket buyer to subscriber. for the hardcore fan and for the curious guest who has not yet been won over.
at agf it resulted in a new record average attendance.
02
digitalisation
activating data
data is not valuable in itself. it becomes valuable when it is activated commercially. that is more within reach than most people think, but it takes a structured approach.
we map your data maturity and build a prioritised roadmap for technology and organisation that turns data into commercial results.
one concrete example from agf: a new app that gathered fan data, strengthened the relationship with the fans and established a new revenue stream through a content subscription.
03
merchandise
from shirts to lifestyle and co-labs
merchandise is no longer just shirts. it is brand execution, lifestyle and co-labs with artists and brands that strengthen the club's position in the city and in the culture.
we work strategically with merchandise, from range development to coordinated launches and the day-to-day operation that delivers a profitable bottom line.
at agf it led to a record number of shirts sold and co-labs that strengthened the club's position in aarhus, with sinners and bareen among others.
it starts with curiosity about your business.
what we are often asked
what can you help a football club with?
turning the club's data into a concrete commercial plan and getting it carried out. it drives growth in attendance, subscriptions and merchandise, and lays the groundwork for new revenue streams.
how does a collaboration start?
with curiosity about the club's overall strategy and potential. from there it is about a roadmap with initiatives and objectives that create value for the business over time.
what have you achieved at agf?
a new record average attendance, a record number of shirts sold, and a new app that gathered fan data and established a new revenue stream through a content subscription.
do you also work with merchandise?
yes. strategically, from range development to coordinated launches and the day-to-day operation that delivers a profitable bottom line. merchandise is brand execution, lifestyle and co-labs with artists and brands.
are we the right match?
most people know what they want to achieve. fewer know exactly what's standing in the way. let's have an informal conversation about your business, and it'll quickly become clear whether we're the right fit.
call +45 60 40 30 25