about
asger munkholm
the ambition isn't a big firm.
it's a smaller studio.
I started munkholm strategy studio because I wanted to work close to the companies, organisations and people where I can make a difference. a place where senior expertise is on offer, without having to sell whoever the firm happens to have on the payroll.

01
no middlemen
you talk to the person who does the work
the idea of a studio is that you get someone who has done it before.
many times.
you don't go through a project manager or a salesperson who has to translate your business for the people who actually do the work.
and nobody hands it over to a junior once the agreement is signed.
02
we choose our assignments
and say no if we can't see ourselves in them
we only take on assignments where we can create value and where the work is interesting to do. if we can't see ourselves in a project, we say no. not on principle, but because the work wouldn't be of the quality we want to stand behind.
it goes both ways. there has to be chemistry and trust between us, and we have to share the same ambitions for your business. it's the only way we can deliver our best work.
we happily work with other specialists when we can't or won't solve an assignment ourselves. they work on the same terms as us.
03
where I come from
engineering, agencies and an mba
I trained as an engineer, spent many years in agencies and have an mba. it means I can move between the code and the data in the systems, the people who have to make it work, and the numbers that end up in the annual accounts.
I have held the responsibility inside an organisation myself, not just advised from the outside. I thrive where the hard decisions have to be made and turned into reality.
we don't advise on anything we haven't been through ourselves.
04
experience
a selection
now
- commercial architect & foundermunkholm strategy studio
- associate senior consultant · freelancesubscrybe
- managing director · fractionaltymes4 denmark
previous roles include
- chair of the boardbecome
- chief marketing officeragf
- head of media & marketingwhiteaway group
- chief digital officer & partnerclienti
- advisory board memberlight solutions
I also take board and advisory roles. read more
are we the right match?
most people know what they want to achieve. fewer know exactly what's standing in the way. let's have an informal conversation about your business, and it'll quickly become clear whether we're the right fit.
call +45 60 40 30 25