fractional cmo
many organisations need commercial leadership, but not a full-time position. a fractional cmo gives you strategic and commercial weight at c-level, scaled to what your business actually needs.
what is the difference between fractional and interim?
the two terms are often confused, but they cover fundamentally different needs.
a fractional cmo works for your company on an ongoing part-time basis. you get a permanent strategic partner who knows your business, takes responsibility for the commercial direction and combines strategy with concrete execution. it is the right model when you do not need a full-time profile, but will not settle for a consultant who delivers a report and leaves.
an interim cmo is a full-time resource for a limited period. typically three to twelve months. it is the right solution when there is a sudden change of leadership and the organisation cannot wait for a permanent hire, or when a larger transformation requires full dedication for a shorter period.
our primary way of working is fractional. it is the model we believe in most, because it creates real continuity and anchoring. but if you need a full-time resource for a transition period, we help you find the right solution.
| fractional cmo | interim cmo | |
|---|---|---|
| availability | part-time, fixed frame | full-time |
| duration | ongoing | time-limited (3-12 months) |
| purpose | strategy and ongoing execution | urgent need or transition |
| anchoring | builds knowledge over time | starts from zero |
what it means in practice
we step in as an active part of your organisation. not as a consultant with an end date, but as a permanent commercial resource that takes responsibility for the commercial direction and for carrying it out.
that means we are in the meetings, manage agencies and suppliers, prioritise backlogs and make sure things happen between the meetings. we know what works in operation, not only on a slide.
over time we build a deep understanding of your business, your organisation and your market. that understanding is what separates a fractional cmo from a consultant. we do not start over every time. we build on.
what we deliver as fractional cmo
commercial strategy
& channel plan
we take your business goals and turn them into a concrete commercial plan. not a slideshow. a prioritised direction you can actually execute on.
marketing setup
& agency management
we review your current setup, identify what works and what costs you money without delivering real value. we manage agencies and make sure your marketing investments work directly for the bottom line.
customer journey
& conversion
we design the customer journey from a commercial logic, where every touchpoint has a purpose and a measurable effect. from first awareness to loyal customer.
execution
& anchoring
we take responsibility for the strategy not ending up in a report. we prioritise, manage and secure progress, and we break down the silos so the organisation can carry it on by itself.
who we work for
we work for experience and membership businesses. clubs, museums, venues and cultural institutions, and businesses that live off subscriptions, season tickets and memberships.
the common trait: many people have an ongoing relationship with the brand, but the commercial architecture behind it is rarely built to activate it. if that is not you, we are probably not the right match, and we would rather say so now than in three months.
are we the right match?
let's have a no-obligation conversation about your business.
call us: +45 60 40 30 25
or book a call directly in the calendar
faq
what is a fractional cmo?
a fractional cmo is an experienced commercial leader who works for your company part-time. you get strategic leadership and execution power at c-level, but only pay for the hours that create real value for your business. the need for specialist skills at a high level means the model is quickly gaining ground in scandinavia.
what is the difference between a fractional and an interim cmo?
an interim cmo is typically full-time for a limited period, often for urgent needs or transitions. a fractional cmo works part-time on an ongoing basis and builds knowledge of your business over time. that gives more stable anchoring and a better connection between strategy and execution.
when is fractional the better choice?
when you need strategic commercial leadership, but not enough tasks for a full-time role. or when you want to avoid the risk of hiring an expensive profile before you know exactly what you need. a fractional model lets you scale up and down as needed.
what can we expect in the first 30 days?
the first 30 days are about understanding your business properly. we map goals, commercial setup and where things stall, and we deliver a clear prioritisation of what it takes to move on. but that is the start, not the end. from day one we are an active part of your organisation, and we stay until the strategy can be felt on the bottom line.