board & advisory board

as a board member I help set the direction and create the structure that ensures progress and accountability. I challenge the strategic assumptions, ask the uncomfortable questions and make sure the digital and commercial investments are tied to what actually needs to move the bottom line.

I work particularly well with organisations that have an ongoing relationship with many customers, where decisions are made without data today, and which need a voice in the room that understands both business and tech.

"asger was on our board from the very first meeting and finished as chair. he is strong on strategy and technology, but with an important understanding that there is also quite a lot of day-to-day operations in an sme, and he is good at making the two fit together. he brought structure to the board's work and gathered our priorities into a roadmap we could steer by. and he asked the uncomfortable questions until we found the answers. together."

bjarke bekhøj, ceo, become

an advisory board is for the company that wants quick access to a sharp, independent voice without the formal board framework. I act as a critical friend who knows your business well enough to ask the right questions and direct enough to say it straight.

I am at my best with commercial strategy, data architecture and subscription businesses.

"asger has demonstrated an impressive understanding of our business and has made a noticeable difference in a short time. he has led us through the process of finding a new marketing agency and has shown an extraordinary talent for asking the right questions. his ability to challenge our existing processes has helped us reassess our business strategy and make our company stronger. his clear communication and structured approach have made him an invaluable member of our advisory board."

stefan mougaard olsen, founder & co-owner, light solutions