expertise 01
business & strategy
from gut feeling to a structured plan
we always start with the business, not the technology. we find the position, sharpen the value proposition and set out the commercial plan.
01
commercial strategy
from goals to a plan that can be followed
a strong strategy means daring to leave things out. we zoom in on what actually moves the business.
what we help with
- positioning
- value proposition
- commercial roadmaps
- investment prioritisation
- kpi structure and goal hierarchy
02
go-to-market
how you reach the market
the best product doesn't win by default. we tie product, market and channels together in one concrete plan.
what we help with
- go-to-market strategy
- market prioritisation
- channel and activation strategy
- launch plans
- pricing
03
subscriptions and memberships
from transaction to a lasting relationship
the first sale is the easy one. the value is in what happens afterwards.
asger is an associate senior consultant at subscrybe, which works exclusively with subscription businesses. it gives us access to their methods and team when an assignment needs more than one pair of hands.
what we help with
- subscription and membership concepts
- retention and churn
- pricing and packaging
a plan you can't carry out yourself isn't a plan.
what we are often asked
we already have a strategy. what do we need you for?
then we start by reading it. most strategies don't fail because of their content. they fail because nobody can see what they mean on monday morning. that translation is what we do.
what's the difference between commercial strategy and go-to-market?
the commercial strategy decides what the business bets on. go-to-market is the route from product to customer within that choice. one without the other is an ambition without a plan.
what do I get in the end?
a prioritised roadmap with a one-pager for every initiative: purpose, business case, and who owns it from here. not an eighty-page slide deck.
who's on the job?
me. you talk to the same person from the first meeting to the final delivery. if the job calls for a specialist, I bring one in, but the responsibility stays with me.
are we the right match?
most people know what they want to achieve. fewer know exactly what's standing in the way. let's have an informal conversation about your business, and it'll quickly become clear whether we're the right fit.
call +45 60 40 30 25