perspectives
questions that keep coming up
here are the short answers
the long answers we save for a conversation. the context of your business can change everything, and a general answer rarely holds up all the way through.
01
business &
strategy
what stops our strategy ending up in a drawer?
most strategies don't fail because of their content. they fail because nobody can see what they mean next week.
02
technology &
digitalisation
what does a manual step cost a year?
a manual step doesn't cost once. it costs every single time, and few people have added it up.
should we build or buy?
it has become easier to build. that's the problem. more companies now build things they should have bought, and the other way round.
which crm should we choose?
most crm projects don't live up to expectations, and it's rarely the system's fault. the question is the wrong place to start.
how do we get started with ai?
ai is easy to buy and hard to make work. it's about data, processes and what it does to the people you already have.
03
organisation &
ways of working
who owns the number?
most companies measure plenty. the problem is rarely the numbers. it's that nobody is holding them.
why isn't our agency delivering?
the agency usually delivers exactly what was ordered. the question is whether anyone ordered the right thing.
what happens when the consultant leaves?
the right answer is nothing. and that is decided long before anyone leaves.
are we the right match?
most people know what they want to achieve. fewer know exactly what's standing in the way. let's have an informal conversation about your business, and it'll quickly become clear whether we're the right fit.
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